yeah, yeah, yeah. I know. It's been too long.
I discovered Food, Inc. today and thought that that was worth writing about.
It's a movie that tears apart the food industry.
Look, I've spend the past four years learning the ins and outs of the food industry and I know it's crap. But, for the general consumer, this movie is going to scare them. Remeber The Jungle? Yeah, that was this movie about 60 years ago. Does the food industry need to change? Absolutely (there are reasons I didn't apply to work at Campbell's ya know). Are people going to be willing to spend more on groceries than they already do? No. Are people going to start cooking more so that they can control all the ingredients in their diets? No.
The problem, of course, begins with the food industry but it's the consumer that demands convenience and low prices that fuel it. People want to convert to all organic meats? Alrighty, but don't expect it to be cheap or always there when you want it. No pesticides on vegetables? Again, alrighty, but your produce is going to be smaller, not last as long, and will probably look like shit. No preservatives? Ok, just expect short shelf life, gross colors and lots of off flavors. Stop buying Dorito's (msg alert!) and deli meat (whoa sodium and sulfates and nitrates!) and anything baked, pop corn, soda, "fruit" drinks, cereal, peanut butter, TV dinners, ice cream and about 90% of all the stuff on the shelves (high fructose corn syrup). Don't eat any hydrogenated fats, aka saturated fats, aka "bad" fats (solid at room temperature).
Bah. It needs to change from both sides. Producers and consumers. Gosh darn!
Monday, April 27, 2009
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